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I provided editorial oversight for the development of brochures strategically aligned with each university’s unique brand and voice. Each brochure — such as this brochure for NYU Tandon School of Engineering’s Chief Information Security Officer (CISO) Program — detailed the business landscape and the program’s features, curriculum, and faculty.

I wrote and edited copy for branded websites such as this landing page to promote Kellogg School of Management’s Chief Marketing Officer Program.

To promote program offerings and engage current, former, and prospective students, I edited and wrote social media posts such as this one for Columbia Business School’s Venture Capital Private Equity Program featuring a talk by a recent guest speaker.

This ad for the University of Cambridge Chief Technology Officer Programme is one of many social media ads developed for LinkedIn, Facebook, Google, and Instagram to drive program enrollment. I edited advertising across programs and contributed copywriting as well.

Profiles of current and former students offered opportunities for compelling narratives around the benefits of executive education programs. In this example, I interviewed Todd Connelly, an HR executive in the healthcare industry, to explore his career journey and why he chose to enroll in Wharton’s Chief Human Resources Program.

To promote Kellogg School of Management’s Chief Product Officer Program, I wrote an article highlighting the expertise of Faculty Director Mohanbir Sawhney, a globally recognized scholar and business consultant.

I edited and wrote press releases for program launches such as Emory University’s Chief Medical Officer Program and worked collaboratively with public relations consultants on targeting and messaging.